So I'm supposed to be doing an ad campaign for Nooka, and it's not working out so well. I just can't wrap my head around the product, their message, and their target audience all at the same time. I've hit the creative road block. After hours of brainstorming, listening to music, chatting about the product with friends, researching the web, and strategically web browsing, I found that I was no closer to finding the answer I was looking for.
I declared the product stupid and useless. Ironically, this led to a bit of a break through, though not one I'm sure I'll actually be able to use. It just doesn't seem to fit the product, which is a shame because I've grown quite fond of them and think they're pretty...
[I think the second is my favorite]
comments?
