This is our final project for our Broadcast Commerical Class with Professor Ritter. The assignment was simple: make a 30 second tv spot and 60 second radio spot for Dunkin' Donuts. Focus only on the donuts and not their other products.
Our Black Ninja team was split up and we formed larger groups for this, our final project. Our team is named the Red Rhinos (Professor Ritter insists on color-coding us). Our big idea was that Dunkin' Donuts are sooo good they should be illegal. It's a little cliche, we admit it, but we had some amazing talent, and a lot of fun with the project. Here's our inspiration board:
As there were now such a large number of people in our group, we broke into teams and decided we trusted each other enough for "a real world attempt" at the broadcast world. Thus, Emily, Chris, and Taylor became our production team - filming and directing the shoot and recording the radio ad... and Nick, Christina and I becme the post-production team - editing both projects, importing sound effects and non-copywrited music, and finalizing everything. The tv spot resulted thus:
Working on only the editing-process reminded me of my "Advanced Editing With Avid" days with Professor Bass - all the frustrations of "why did they film it this way?" or even worse "Why DIDN'T they film it this way?" (or, in the case of this one "how did they not notice how dirty the camera was??")
As they say, hind-sight is 20-20 and if i could offer any advice to students coming up through college with a concentration in film or editing it'd be always always always shoot extra footage, let the camera roll longer than you think it needs to, and start it earlier than necessary. it's so easy to cut, but impossible to create footage you wish you had.
As always a million thanks to our superb talent, who are not actors and actresses but willing members of the Marist Student body who we mold to our purposes. We love you guys.
