House, M.D. Ad Campaign

Objective: Advertising will convince young adults looking for an escape from the monotony of school and work and the daily pressures of life (those who need a good laugh every once in awhile) that House is the life-saving friend they will love to hate. It will reflect the sarcasm, offensiveness, and directness of Gregory House as a necessity to improving their mood and as a reasonable escape from their own frustrations.

Tone: incredibly sarcastic, outwardly jovial and charismatic with an undercurrent of hatred for life

Brand Character: Someone much like House himself – a brilliant man with a sense of humor and morbid outlook on life/death; a man who’s incredibly arrogant, but still well-loved; a man so sarcastic he toes the line between ridiculously offensive and hysterically comical.

Support 1: House is known for his one-liners.

Support 2: The show's central character is Dr. Gregory House (Hugh Laurie), an unconventional, maverick medical genius who is aloof and largely friendless.

Big Idea: Screenshots from the television series that contrast House’s joy and his patients misery, or his own misery with his verbal irony.


Below you'll find one of three billboard ads, followed by two of the four print ads designed for the campaign. The campaign also included a website with two interactive games for fans and some guerilla advertising ideas and bus art. (click on any image for full-size)

Nooka.

So I'm supposed to be doing an ad campaign for Nooka, and it's not working out so well. I just can't wrap my head around the product, their message, and their target audience all at the same time. I've hit the creative road block. After hours of brainstorming, listening to music, chatting about the product with friends, researching the web, and strategically web browsing, I found that I was no closer to finding the answer I was looking for.

I declared the product stupid and useless. Ironically, this led to a bit of a break through, though not one I'm sure I'll actually be able to use. It just doesn't seem to fit the product, which is a shame because I've grown quite fond of them and think they're pretty...




[I think the second is my favorite]
comments?

First Real Post

Wednesday we were given this picture from AT&Ts new campaign (except ours was unfortunately in black and white). We had 25 minutes to come up with three paragraphs of body copy. It's not fantastic, but this is what I came up with:

If your job or your passions often cause you to find yourself floating along in a foreign country, it would be comforting to know you are always a phone call away from home. With AT&T Wireless International Roaming, the people who matter most can be reached no matter how far off the planned path you've wandered.

At standard pay-per-use rates, AT&T wireless phones work in more places around the world than any other U.S. carrier, so you can share your stories from the Great Wall of China or photos from the Chilean rain forest without an enormous hassle or exuberant unforeseen charges.

AT&T's wireless international roaming service has you covered from Jamaica to Zimbabwe, from Zimbabwe to Norway, and from Norway to wherever the road takes you next. So no matter where the river of life takes you, you'll be in capable hands.

Intro.

Well my name's Amanda Benton. I am a junior at Marist College, soon to be a senior at the end of the semester when I'll be leaving to spend a semester abroad in London. I'm a Radio/TV/Film and Advertising major (and a Spanish minor). I have decided I wanted to put a blog together with the projects I have worked on in the past and will be working on the rest of my time here at Marist. I also plan on pointing out the amazing work I spot in other people's advertisements.