The Camp Director of Rocky Brook Day camp asked me to make a short for-youtube-only video to advertise her day camp. With only about 20 pictures to choose from and limited working time, this was the result: http://www.youtube.com/watch?v=uzKQvsP6_iY Music is "Year of the Girl" from GSUSA.

haikus

Doors
unpredictable
what if somebody answers?
what if no one does?

Life
there are no set rules
it's okay to get messy
perfect is boring

Death
no it's not the end
to find your place in the sky
it's the beginning

Five
We grow old so fast
losing faith, sparkle, wonder
I liked being five...

Camp Brochure 2012

Created this year's summer camp brochure for Girl Scouts Heart of the Hudson: http://www.girlscoutshh.org/documents/?doc=40

Actually, there were two versions because the one that went to print had a slightly different color scheme.

It was a long and tedious process, but it was completed 3 days ahead of schedule.

logo for the website. now. go.

"Hello superstar I have a big request for you that I need you start the second I get off the phone"

Well, that's an exciting way to start a conversation with your boss.  Less than 2 minutes later it was clear that she wanted me to create what she was calling a "logo" to use as a hyperlink to the programs portion of the GSHH website.

This is what resulted.

 

It's only impressive in that it took less than 15 minutes, and yet somehow gets across what GSHH offers. At least, I like to think that it does.

After a very quick edit, it went live. You can see it on the top righthand side of our homepage: http://girlscoutshh.org/

Program Book Cover

There's something about graduating as an advertising major that makes me the go-to person whenever something needs to be created. Of course, I am never content to spend 20 minutes throwing something together at work, and instead take it home with me so I can use Photoshop (a program not supported at work) and spent time creating something I can feel a little bit prouder to say "hey, I made that".  Here's the final version my boss approved:

Below is my first draft. As you can see, it improved a lot over time. However, I personally preferred it with the blue lit-up stage in the background over the solid black.  Any way you look at it, I'm proud to be a Girl Scout.

"So Good They Should Be Illegal"

This is our final project for our Broadcast Commerical Class with Professor Ritter. The assignment was simple: make a 30 second tv spot and 60 second radio spot for Dunkin' Donuts. Focus only on the donuts and not their other products.

Our Black Ninja team was split up and we formed larger groups for this, our final project.  Our team is named the Red Rhinos (Professor Ritter insists on color-coding us). Our big idea was that Dunkin' Donuts are sooo good they should be illegal. It's a little cliche, we admit it, but we had some amazing talent, and a lot of fun with the project. Here's our inspiration board:

 As there were now such a large number of people in our group, we broke into teams and decided we trusted each other enough for "a real world attempt" at the broadcast world. Thus, Emily, Chris, and Taylor became our production team - filming and directing the shoot and recording the radio ad... and Nick, Christina and I becme the post-production team - editing both projects, importing sound effects and non-copywrited music, and finalizing everything.  The tv spot resulted thus:

Working on only the editing-process reminded me of my "Advanced Editing With Avid" days with Professor Bass - all the frustrations of "why did they film it this way?" or even worse "Why DIDN'T they film it this way?" (or, in the case of this one "how did they not notice how dirty the camera was??")

As they say, hind-sight is 20-20 and if i could offer any advice to students coming up through college with a concentration in film or editing it'd be always always always shoot extra footage, let the camera roll longer than you think it needs to, and start it earlier than necessary. it's so easy to cut, but impossible to create footage you wish you had.

As always a million thanks to our superb talent, who are not actors and actresses but willing members of the Marist Student body who we mold to our purposes. We love you guys.



Nike Ad

I just love the Ad Copy of this:




You were born a daughter.
You looked up to your mother.
You looked up to your father.
You looked up at everyone.

You wanted to be a princess.
You thought you were a princess.

You wanted to own a horse.
You wanted to be a horse.
You wanted your brother to be a horse.

You wanted to wear pink.
You never wanted to wear pink.

You wanted to be a Veterinarian.
You wanted to be President.
You wanted to be the President’s Veterinarian.

You were picked last for the team.
You were the best one on the team.
You refused to be on the team.

You wanted to be good in algebra.
You hid during algebra.

You wanted the boys to notice you.
You were afraid the boys would notice you.

You started to get acne.
You started to get breasts.
You started to get acne that was bigger than your breasts.

You wouldn’t wear a bra.
You couldn’t wait to wear a bra.
You couldn’t fit into a bra.

You didn’t like the way you looked.
You didn’t like the way your parents looked.

You didn’t want to grow up.

You had your first best friend.
You had your first date.
You had your second best friend.
You had your second first date.

You spent hours on the telephone.

You got kissed.
You got to kiss back.

You went to the prom.
You didn’t go to the prom.
You went to the prom with the wrong person.

You spent hours on the telephone.

You fell in love.
You fell in love.
You fell in love.

You lost your best friend.
You lost your other best friend.
You really fell in love.

You became a steady girlfriend.
You became a significant other.

YOU BECAME SIGNIFICANT TO YOURSELF.

Sooner or later, you start taking yourself seriously. You know when you need a break. You know when you need a rest. You know what to get worked up about and what to get rid of. And you know when it’s time to take care of yourself, for yourself. To do something that makes you stronger, faster, more complete.

Because you know it’s never too late to have a life. And never too late to change one.

JUST DO IT



I think this ad (for Nike if you didn't get that by the "just do it") does a great job of capturing the awkwardness of growing up in a single page.
As women and as young adults it's so easy to get caught up in what everyone else wants us to do and where we need to be and what's "expected" of us that we forget to just be who we are, and do what we need to do for ourselves.

it makes me smile. I may print it out and hang it in my office.



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