Capping - Part 1 : Print Ads

Goal: Advertising will promote Girl Scouts Heart of the Hudson and the programs it offers as a source of friendship and entertainment as well as one that provides crucial life lessons and career development opportunities

Brand Character: A quirky and fun-loving Girl Scout who hopes to encourage her fellow Scouts to get more involved

Target Audience:

žCurrent Girl Scouts between the ages of 5 and 18 looking for more ways to get involved outside of their troop

žYoung girls, involved or not, who have a negative view of Girl Scouts and are ignorant to the opportunities it provides.

 

 

A foray into calendar creation

As a senior member of the Marist College Women's Rugby team, I decided I wanted to give our two amazing coaches a heartfelt gift.  So I talked with my fellow seniors and my idea to create a calendar of photos and inspirational quotes was agreed upon.  I agreed to be in charge of the creation as long as they each sent me a quote.  The endeavor was incredibly successful.  Here are some of the pages that resulted:

Front Cover: All 13 of us met for a photo shoot. Photographer: Doug Townse

nd

February. Senior: Kirsten Lampron

April. Senior: Robyn Martinich

July. Senior: Caitlin Mekita

September. Senior: Robin Miniter

 

*As always, click on photos for larger view