Goal: Advertising will promote Girl Scouts Heart of the Hudson and the programs it offers as a source of friendship and entertainment as well as one that provides crucial life lessons and career development opportunities
Brand Character: A quirky and fun-loving Girl Scout who hopes to encourage her fellow Scouts to get more involved
Target Audience:
žCurrent Girl Scouts between the ages of 5 and 18 looking for more ways to get involved outside of their troop
žYoung girls, involved or not, who have a negative view of Girl Scouts and are ignorant to the opportunities it provides.
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