Girl Scout Ads

My boss at GSHH recently asked me to throw together a few 1-page flyer-ads to recruit volunteers for Girl Scouts. She wanted them to reach out to a variety of different audiences, and to be very vague in what we were asking from volunteers - not in that we wanted them to be confused, but in the idea that they could have control over how they got involved.

This first one, would be for a college activities fair.  A lot of colleges have these at the begining of every semester. Since many clubs also require community service or volunteer hours from their participants, I thought it would be good to get Girl Scouts in their heads. I made this mock flyer for Marist because it is where I go to school and I knew which clubs require hours:

This next flyer was also created for college-aged women.  It focuses on the zany-side of life and those unique quirks that make every person an individual. So many people go through college trying to convince others that they're diffeernt from the crowd, so I tried to embrace those seldom-recognized talents and put them in the spot light.  It asks college-aged girls to volunteer for specialized programs in their interest area:

This third one is for current Girl Scouts who have just completed their Gold Award and are about to graduate High School. Many of them have been in Girl Scouts for ten or more years at this point and are sad to see it go. As they are about to go through so many changes in their life, Girl Scouts could be an anchor of similiarity for them.  They now have the opportunity to teach what they've learned to the next generation of scouts.  It would be handed out at the Gold Award ceremony:

I really like this one. That's probably because those are my hands and my shoe adorning the flyer, and my words being spoken in the print.  I took one tiny aspect of Girl Scouts - learning how to light a match - and tried to change it to encompass the entire growing and leadership process a girl goes through in Girl Scouts. I tried to be edgy in the headline to attract readers - "explosives of death" doesn't usually make you think of Girl Scouts (and I'm not sure if the director will approve this flyer because of it), but it does make you stop and keep reading (at least I hope so). In this one, I reached out to adults emploring them to teach girls what they know by giving them an example of how one skill leads to another and can even lead to a life-long hobby or skill to brag about. (And yes, I do light one-match fires on the regular. And yes, I became a pro and Girl Scout camp.)

The last two ads I created are in the same vein.  They are both addressed to adults in the community and asking them to become volunteers (mostly troop leaders).  They are written from the perspective of an older Girl Scout (9th or 10th grade) and a younger Girl Scout (4th or 5th grade) asking for role models. The whole idea started when I saw the image of the young girl blowing the dandelion on creativecommons.org and knew i had to incorporate it somehow.  It grew from there: