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Tuesday, October 18, 2011

logo for the website. now. go.

"Hello superstar I have a big request for you that I need you start the second I get off the phone"

Well, that's an exciting way to start a conversation with your boss.  Less than 2 minutes later it was clear that she wanted me to create what she was calling a "logo" to use as a hyperlink to the programs portion of the GSHH website.

This is what resulted.


It's only impressive in that it took less than 15 minutes, and yet somehow gets across what GSHH offers. At least, I like to think that it does.


After a very quick edit, it went live. You can see it on the top righthand side of our homepage: http://girlscoutshh.org/

Thursday, September 8, 2011

Program Book Cover

There's something about graduating as an advertising major that makes me the go-to person whenever something needs to be created. Of course, I am never content to spend 20 minutes throwing something together at work, and instead take it home with me so I can use Photoshop (a program not supported at work) and spent time creating something I can feel a little bit prouder to say "hey, I made that".  Here's the final version my boss approved:


Below is my first draft. As you can see, it improved a lot over time. However, I personally preferred it with the blue lit-up stage in the background over the solid black.  Any way you look at it, I'm proud to be a Girl Scout.

Tuesday, May 3, 2011

"So Good They Should Be Illegal"

This is our final project for our Broadcast Commerical Class with Professor Ritter. The assignment was simple: make a 30 second tv spot and 60 second radio spot for Dunkin' Donuts. Focus only on the donuts and not their other products.

Our Black Ninja team was split up and we formed larger groups for this, our final project.  Our team is named the Red Rhinos (Professor Ritter insists on color-coding us). Our big idea was that Dunkin' Donuts are sooo good they should be illegal. It's a little cliche, we admit it, but we had some amazing talent, and a lot of fun with the project. Here's our inspiration board:


 As there were now such a large number of people in our group, we broke into teams and decided we trusted each other enough for "a real world attempt" at the broadcast world. Thus, Emily, Chris, and Taylor became our production team - filming and directing the shoot and recording the radio ad... and Nick, Christina and I becme the post-production team - editing both projects, importing sound effects and non-copywrited music, and finalizing everything.  The tv spot resulted thus:



Working on only the editing-process reminded me of my "Advanced Editing With Avid" days with Professor Bass - all the frustrations of "why did they film it this way?" or even worse "Why DIDN'T they film it this way?" (or, in the case of this one "how did they not notice how dirty the camera was??")

As they say, hind-sight is 20-20 and if i could offer any advice to students coming up through college with a concentration in film or editing it'd be always always always shoot extra footage, let the camera roll longer than you think it needs to, and start it earlier than necessary. it's so easy to cut, but impossible to create footage you wish you had.

As always a million thanks to our superb talent, who are not actors and actresses but willing members of the Marist Student body who we mold to our purposes. We love you guys.


Friday, April 29, 2011

Nike Ad

I just love the Ad Copy of this:




You were born a daughter.
You looked up to your mother.
You looked up to your father.
You looked up at everyone.

You wanted to be a princess.
You thought you were a princess.

You wanted to own a horse.
You wanted to be a horse.
You wanted your brother to be a horse.

You wanted to wear pink.
You never wanted to wear pink.

You wanted to be a Veterinarian.
You wanted to be President.
You wanted to be the President’s Veterinarian.

You were picked last for the team.
You were the best one on the team.
You refused to be on the team.

You wanted to be good in algebra.
You hid during algebra.

You wanted the boys to notice you.
You were afraid the boys would notice you.

You started to get acne.
You started to get breasts.
You started to get acne that was bigger than your breasts.

You wouldn’t wear a bra.
You couldn’t wait to wear a bra.
You couldn’t fit into a bra.

You didn’t like the way you looked.
You didn’t like the way your parents looked.

You didn’t want to grow up.

You had your first best friend.
You had your first date.
You had your second best friend.
You had your second first date.

You spent hours on the telephone.

You got kissed.
You got to kiss back.

You went to the prom.
You didn’t go to the prom.
You went to the prom with the wrong person.

You spent hours on the telephone.

You fell in love.
You fell in love.
You fell in love.

You lost your best friend.
You lost your other best friend.
You really fell in love.

You became a steady girlfriend.
You became a significant other.

YOU BECAME SIGNIFICANT TO YOURSELF.

Sooner or later, you start taking yourself seriously. You know when you need a break. You know when you need a rest. You know what to get worked up about and what to get rid of. And you know when it’s time to take care of yourself, for yourself. To do something that makes you stronger, faster, more complete.

Because you know it’s never too late to have a life. And never too late to change one.

JUST DO IT



I think this ad (for Nike if you didn't get that by the "just do it") does a great job of capturing the awkwardness of growing up in a single page.
As women and as young adults it's so easy to get caught up in what everyone else wants us to do and where we need to be and what's "expected" of us that we forget to just be who we are, and do what we need to do for ourselves.

it makes me smile. I may print it out and hang it in my office.



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Tuesday, April 26, 2011

G.R.E.EN. [Girls Really Excel at ENgineering]

If you knew how many times my boss sent this back asking for "just one more change" you'd shake your head in dismay:

http://girlscoutshh.org/admin/articles/GSHH__IBM_May_7th_Event.pdf

It's a flyer for a day of G.R.E.EN. or, Girls Really Excel at Engineering. It's an awesome partnership between GSHH and IBM to teach girls "who were 10, are 10, or are going to be 10 at any point in the calendar year" (don't ask me; i didn't set the age requirement).  It's actually pretty phenomenal, but you can read so I won't bore you by explaining it here too.

Monday, April 18, 2011

Girl Scout Ads

My boss at GSHH recently asked me to throw together a few 1-page flyer-ads to recruit volunteers for Girl Scouts. She wanted them to reach out to a variety of different audiences, and to be very vague in what we were asking from volunteers - not in that we wanted them to be confused, but in the idea that they could have control over how they got involved.


This first one, would be for a college activities fair.  A lot of colleges have these at the begining of every semester. Since many clubs also require community service or volunteer hours from their participants, I thought it would be good to get Girl Scouts in their heads. I made this mock flyer for Marist because it is where I go to school and I knew which clubs require hours:

This next flyer was also created for college-aged women.  It focuses on the zany-side of life and those unique quirks that make every person an individual. So many people go through college trying to convince others that they're diffeernt from the crowd, so I tried to embrace those seldom-recognized talents and put them in the spot light.  It asks college-aged girls to volunteer for specialized programs in their interest area:



This third one is for current Girl Scouts who have just completed their Gold Award and are about to graduate High School. Many of them have been in Girl Scouts for ten or more years at this point and are sad to see it go. As they are about to go through so many changes in their life, Girl Scouts could be an anchor of similiarity for them.  They now have the opportunity to teach what they've learned to the next generation of scouts.  It would be handed out at the Gold Award ceremony:

I really like this one. That's probably because those are my hands and my shoe adorning the flyer, and my words being spoken in the print.  I took one tiny aspect of Girl Scouts - learning how to light a match - and tried to change it to encompass the entire growing and leadership process a girl goes through in Girl Scouts. I tried to be edgy in the headline to attract readers - "explosives of death" doesn't usually make you think of Girl Scouts (and I'm not sure if the director will approve this flyer because of it), but it does make you stop and keep reading (at least I hope so). In this one, I reached out to adults emploring them to teach girls what they know by giving them an example of how one skill leads to another and can even lead to a life-long hobby or skill to brag about. (And yes, I do light one-match fires on the regular. And yes, I became a pro and Girl Scout camp.)

The last two ads I created are in the same vein.  They are both addressed to adults in the community and asking them to become volunteers (mostly troop leaders).  They are written from the perspective of an older Girl Scout (9th or 10th grade) and a younger Girl Scout (4th or 5th grade) asking for role models. The whole idea started when I saw the image of the young girl blowing the dandelion on creativecommons.org and knew i had to incorporate it somehow.  It grew from there:


Wednesday, April 6, 2011

Skullcandy Commercial - Green Screen

The following video is a commerical I made with Hillary Sterling, Jaime Spinelli, and Taylor Crichton (The Black Ninjas Advertising Team) for our Broadcast Commerical class. The task was to create a 30 second ad for any product and to utilize a green screen.

 It was the first time any of us had used a green screen, and there are definitely improvements that could be made. We did not sufficiently light the background, not our main talent.  However, we are reasonably happy with the way the final product looks for a first attempt.



[We do not own the rights to any of the music included]
Credits: Lupe Fiasco "The Show Goes On" ; Veggie Tales : "Theme Song"

Starring: Dan Connor

Extras:
 Jack Famiglio
 Emily Callahan
 Sarah Parsloe
 Joe Maschak
 Billy Berard
 Jen Sommer
 Marissa Ryan.

Directed by: Amanda Benton, Hillary Sterling, Jaime Spinelli and Taylor Crichton
Camera operators: Amanda Benton and Hillary Sterling
Edited by: Amanda Benton, with creative input from rest of team

*Special thanks to Billy Berard for allowing us to use his wheel chair as a dolly. We couldn't have captured as dynamic footage without it.*

Monday, April 4, 2011

Published in Currents

Working for the Girl Scouts is a many layered and very dynamic job - every day it's something new. Sometimes it has little to do with my job description and even less to do with my major, but I have to say I enjoy the positive impact I can have on the next generation of young women.

The other day my boss, the bold and charismatic Octavia, came to me in a flutter because somehow the deadline for the next issue of Currents (our monthly magazine) was in 2 hours, and there was very little written for it. So, under a time pressure, I had my first chance at writing for publication that was not school owned and run.  They accepted and ran all of three of my articles in this month's issue.

Below you will find two of those articles. The first article, is on an upcoming event. The second, on reasons you should go to camp. The third, on ways Journeys (these new awesome options for girls) can help them prepare to earn their Gold Award, I will post at a later point in time, but due to it's length, deserves a post of it's own.



Women in Technology — A Cooperative Project with IBM for Cadettes and Seniors    

“The thing women have yet to learn is nobody gives you power. You just take it.” – Roseanne Barr 

 
Everyone knows that despite the progress in women’s rights over the  last century, women still, on average, make only 75% of what men make with the same job titles. IBM is one company that has looked this statistic in the face and started to tear it down. We are happy to announce that the IBM Corporation and Girl Scouts Heart of the Hudson (GSHH) are co-hosting a day of Women in Technology for girls in grades 7 and older on Thursday, April 14, from 4 to 7 p.m. at the IBM facility in Fishkill. The fee is $10 per girl.  A pizza dinner is included.    

At IBM, women have been making contributions to the advancement of information technology for almost as long as the company has been in existence. Where many companies proudly date their affirmative action    
programs to the 1970s, IBM has been creating meaningful roles for female employees since the 1930s.
   
Girl Scouting is committed to building leaders of tomorrow who will stand as equals. Today, nearly 80% of all
women business owners were once Girl Scouts. Judy Scholefield, a current leader, reflects, “When you talk about the difference that you can make in a girl’s life…we gave our Girl Scouts opportunities that they will remember forever.”

This GSHH-IBM sponsored day of learning, exploration, and empowerment will find Girl Scouts and women from IBM enjoying an informative and fun-filled afternoon exploring the world of technology and the ways a woman can build a career in it. The girls will work in teams with IBM Think Pads to make presentations to the entire group on various topics such as “Computers in Everyday Life” and “Desktop Publishing.”

Girls can register on-line or by mail. (See the CONNECTIONS registration information on the GSHH website.)    







SUMMER CAMP: Girls, Sign Up Now for a Priceless Experience!

Registration for summer camp 2011 is in full swing! This year there are six sessions of day and resident camp
being offered for girls between the ages of 5 and 17. You won’t want to miss your chance to have the summer of a lifetime, so be sure to register soon!

Why should you go to camp? Here are five good reasons:
  • Meeting positive role models: Have you ever seen the unbelievable energy of a camp counselor? They just love watercolors, and archery, and singing, and climbing, and performing – and they want to share all their time and talent with you

  • Learn new skills in a supportive and friendly environment: Counselors want you to secure the harness, trust them, and rappel backwards off the 80-foot cliff! Scary? Yes! The satisfaction you’ll receive from trying something outside of yourcomfort level? Priceless!
  • Making life-long friends: Meet people from different schools,communities and cultures. Expand your horizons – there are a lot more people in the world then the ones in your core group of friends, and a lot of them are pretty amazing.
  • Practice important life skills: Camp is all about looking at theworld with imagination. You’ll have the opportunity to get creative and have fun with it, and also to plan a lot of your own activities. You’ll learn to think outside the box through team-building challenges and gain the independence and confidence of being able to stay somewhere by yourself. And hey, future employers and college admission counselors love that.
  • It’s fun!: Where else will you get to spend all day every day surrounded by a hundred or more other girls whose main goal is to have a good time? Activities include swimming, boating, archery, arts and crafts, campfires, games, special events, ropes courses, and many others specific to your program of choice.
Enrolling in a Girl Scouts Heart of the Hudson camp is an experience you will remember for a lifetime. They offer some of the most rewarding summer activities you can imagine! And tell your mom — all of our GSHH camps are accredited by the American Camp Association.

Tuesday, March 1, 2011

Big Sexy Hairspray

Task: Create a 30 second spot for a product of your choosing using only the Marist studio and your product.

Product: Big Sexy Hairspray

Our idea: create an infomercial! This was our first attempt at creating an infomercial. Our biggest mistake was we over-scripted. We had enough to make a 3 minute commercial, easy... so we had to cut, cut, cut to make it fit specifications. We gained inspiration from the famous Billy Mays and Snooki and the rest of the cast of the Jersey Shore

Thanks to: Our friends who agreed to be subjected to our hairstyling and gave up their Tuesday and Thursday afternoon to act for us. Also, credit to freeplaymusic.com for the background music.



Monday, February 14, 2011

A Paper Discussing the Legal Aspects of George Carlins "Seven Dirty Words"

 Obscenity has been restricted in broadcast communication since the beginning. In 1973, the Miller Test was created to define what obscenity really meant. That same year, George Carlin used a Pacifica radio station to break convention - and the law - with a seven minute rant discussing his belief that the restriction of words was preposterous. He picked out the following taboo words to express his outrage: Shit, piss, fuck, cunt, cocksucker, motherfucker, and tits. At two o’clock in the afternoon on October 30, 1973, George Carlin offended the senses and sensibilities of the many Americans who were tuned into WBAI radio with his comedy sketch about the seven words you could never say on television. This sketch led to a variety of outbursts, complaints, and court hearings, which in turn ultimately ended up in defining the FCC’s control over the radio waves and forever changed obscenity laws for broadcast in America.
George Carlin was a famous American stand-up comedian and social critic most famous for his humor which was often filled with comments on politics, philosophy, religion, and taboo subjects. His most controversial routine was his “Filthy Words” sketch (see Appendix 1).  In October 1973, a Pacifica Foundation FM radio station broadcast this routine in New York City in the middle of the afternoon. Soon after, a father complained that his son had heard the appalling comedy sketch by accident on their drive home. Due to this complaint, Pacifica received a letter from the FCC sanctioning them for violating FCC regulations by broadcasting “indecent material”. This was the starting point of a long and heated debate over what should and should not be considered indecent, how much control the government should have over broadcasts, and where the freedom of speech granted by the First Amendment ended.
Five years later the debate finally came to a conclusion in the 1978 U.S. Supreme Court FCC versus Pacifica Foundation case, where George Carlin’s “Filthy Words” were a main focal point of the discussions. The station claimed protection under the First Amendment while the FCC argued it was a breach under Section 1464 which included the FCC’s right “to regulate a radio broadcast that is indecent but not obscene” (Cohen, 2003 : 18). In an incredibly close five to four decision, it was ruled that government had the power to regulate indecent material on the public airways – a ruling that still holds true today.
Despite the United States great emphasis on every individual’s freedom of expression, it was concluded that higher restrictions can be placed on broadcasts because “the broadcast media have established a uniquely pervasive presence in the lives of all Americans … confront(ing) the citizen, not only in public, but also in the privacy of the home” and also because “broadcasting in uniquely accessible to children” (Cohen, 2003: 18).
The FCC vs Pacifica case and its controversy also led to long-absent definitions of indecency and profanity. Obscenity had been determined a few years prior in the 1973 Miller vs. California case to be any material that met the following three standards:
(1) an average person, applying contemporary community standards, must find that the material, as a whole, appeals to the prurient interest (i.e., material having a tendency to excite lustful thoughts); (2) the material must depict or describe, in a patently offensive way, sexual conduct specifically defined by applicable law; and (3) the material, taken as a whole, must lack serious literary, artistic, political, or scientific value. (Main, 1987: 1159).
In America, indecency is less serious than obscenity, but also more difficult to define. The Federal Communications Commission defines indecency as any material that “depicts or describes sexual or excretory organs or activities in terms patently offensive as measured by contemporary community standards for the broadcast medium” where juries are used to decide contemporary community standards (FCC, 2010). In addition, “Profane language includes those words that are so highly offensive that their mere utterance in the context presented may, in legal terms, amount to a nuisance” (FCC, 2010). Since both profanity and indecency are agreeably at a lower level that obscenity, it is protected at a higher extent by the First Amendment and may not be banned entirely.
            In the last 32 years since the FCC vs Pacifica case, the government has maintained this control, but at varying extents. Immediately following the case the FCC was quick to insist they never intended to put an absolute ban on this type of language in broadcasting, but rather that they wanted to channel it to more appropriate times of day. In 1988 Congress required the FCC to ban all indecent broadcasts 24 hours a day (Cohen, 2003 : 19). However, these regulations never came into effect because the court of appeals declared the ban unconstitutional. It was then agreed in 1992 that the FCC could “promulgate regulations that prohibit indecent programming on radio and TV from 6am until midnight except for public radio and TV stations that go off the air at or before midnight, which may broadcast such material beginning at 10pm”. This ruling lasted a year before being overturned in early 1993. On June 30, 1995, today’s “Safe Harbor” standards of no indecent material between 6am and 10pm were passed for both public and non-public stations (Cohen, 2003 : 19). Also in 1995, the Communications Decency Act was created to modernize existing protections as well as to increase maximum fines from $10,000 to $100,000 for both radio and cable television infractions (Emeritz, 1996: 191-192). In 1996, the Communications Act was edited to include telecommunications and internet publications. In the last few years, the FCC has toughened their enforcement by proposing monetary penalties for each indecent utterance in broadcast rather that a single penalty for the whole broadcast.
            Those who feel these decisions are an attack on Constitutional rights are given the response concluded in the Red Lion Broadcasting Co vs FCC Case of 1969 in which the FCC sued the Red Lion Company for not applying the Fairness Doctrine in their attack of a local cook. This case found that “where there are substantially more individuals who want to broadcast than there are frequencies to allocate, it is idle to posit an unbridgeable First Amendment right to broadcast comparable to the right of every individual to speak write or publish” (Cohen, 2003: 18). The government also asserts that it is their responsibility to support parents in preventing minors from being exposed to indecent material.   Those in favor of looser regulations are should also remember that the FCC does not regulate violence, does not interfere with any paid programming services, is constitutionally forbidden from monitoring specific radio or television programs, and, contrary to George Carlin’s monologue, there is no set list of offensive words (FCC, 2010).
            The Federal Communications Commission becomes actively involved in about ten to fifteen cases each year and has the authority to issue civil monetary penalties, revoke a license or deny a renewal application or place a maximum two year prison sentence on the broadcaster (FCC, 2010).  In 2004, $8,000,000 was collected in fines, however, no one has ever been sent to prison in America for violating the indecency code. In the United Kingdom, punishments are harsher than US condemnations, including up to three years in prison and unlimited fines. The People’s Republic of China and Great Britain are the only two countries to jail first offenders for obscenity (Robertson and Nichol, 2008: 226). However, unlike the US, Great Britain does not have a set profanity law.
            Even so, the laws in the United Kingdom are comparable to those of the United States despite the fact that there is no guaranteed right to the freedom of expression and speech. The UK Human Rights Act asserts a necessity to receive and impart information and ideas. The United Kingdom also separates material into obscene and indecent just as in America. Obscene is defined by section 1 of the Obscene Publications Act as those broadcasts whose “effect, if taken as a whole, tend(s) to deprave or corrupt persons who are likely, in all circumstances, to read, see or hear the matter” where deprave means the “ability to make morally bad, to pervert, to debase, or corrupt morally” (Robertson and Nichol, 2008: 198). It has been argued that it is impossible for any material to actually “deprave” any individual, but, as in the United States, juries are trusted with the ability to take contemporary standards of ordinary people into account. Another way in which the UK law parallels the US law is the exclusion from intellectual, artistic, and scientific materials from the definition of obscene.  However, the UK law differs from US law in that obscenity may refer to more than just sexually explicit material. While the US law is confined, courts in Britain “have interpreted the statutory definition of obscene to encompass encouragements to take dangerous drugs and to engage in violence” – two topics Americans can avoid FCC censorship on with their claim to First Amendment protection (Robertson and Nichol, 2008: 215). Indecency on the other hand still escapes an easy definition and is simply said to mean any topic which may “offend the ordinary modesty of the average man” (Robertson and Nichol, 2008: 239). Decency standards change with time and are something that cannot be proven or disproven and are therefore the sole result of jury deliberation.
With these changing standards, many of the words originally ranted about by George Carlin have since been uttered on the public airwaves without consequence. A 1995 study compared the prime time offerings of January 1990 to those of March 1994. The offensive language of the programs changed vastly even in that short amount of time from “God” “hell” “sucks” and “damn” to later include “butt” and “ass” (Wells and Hankanen, 1997: 468). While the FCC still sees “fuck” as highly offensive and will often declare its use both obscene and profane, many other so-called bad words fill the broadcasting world. The 1995 research found more than six instances of offensive language per hour, and despite the unspoken ban on “fuck”, the word does find its word into live broadcasts, subtitles, documentaries, and in countless innuendos (Wells and Hankanen, 1997: 468). In 2002, during episode four of The Wire, there is an entire scene in which the only spoken word is “fuck”. The 1995 analysis, making reference to Carlin’s “Filthy Words”, pointed out the use of both “tit” and “shit” without consequence in 1994. The word “piss”, generally used in the phrase “piss off”, has been standard since the 1980’s, and “shit” was heard for the first time in an episode of Chicago Hope in the late 1990s, but has since been used very infrequently on non-cable programming (Wells and Hankanen, 1997: 470).
            As society continues to evolve and change, so will its use and connotations of words. While some of the seven words originally named by George Carlin no longer make us cringe, others are still deemed by humanity at large as indecent. Some may argue that it does not matter if it is indecent and that all broadcasters should have the right to air whatever they please and the FCC is overstepping boundaries by stripping radio and television of full constitutional rights. However, the simple fact of the matter is that the protection of the innocence of children has always been at the forefront of importance in law in both the United Kingdom and in the United States. This need to protect the vulnerable justifies to government’s interference with broadcast by putting a blanket ban on societal-judged “indecent” and “profane” material during “Safe Harbor” hours, and as long as it is left up to juries to define indecent, most concur that the government is not going too far.

References:
Cohen, H. (2003) Obscenity: Constitutional Principles and Statutes Novinka Books, Hauppauge, NY.
Emeritz, E. (1996) The Telecommunications Act of 1966: Law and Legislative History Pike and Fischer, Silver Spring, MD.
Federal Communications Commission. 14 January 2010. “Regulation of Obscenity, Indecency and Profanity”. Accessed at http://www.fcc.gov/eb/oip/Welcome.html on 18 March 2010.
Main, E.J. (1987) The Neglected Prong of the Miller Test for Obscenity: Serious Literary, Artistic, Political, or Scientific Value New York, NY.
Robertson, G & Nichol A. (2008) Media Law (5th Ed) Penguin Books, London.
Wells, A and Hakanen, E (Eds.) (1997). Mass Media and Society JAI Press, London.


*The paper was also presented in-class in a 10-15 minute discussion*

Monday, January 31, 2011

Capping - Part 2:: Website Videos

This is a continuation of the work completed for my capping project (the print ads can be seen here). All work was completed under the direction of Girl Scouts Heart of the Hudson, and focused on modernizing the average person's view of Girl Scouting.



This is one of three videos I created with my capping project for Girl Scouts Heart of the Hudson.  It is a 34s PSA highlighting the different programs GSHH has to offer; It acts as an introduction to everything else the project represents and portrays

 

This is the second video for the web campaign. It focuses on woman empowerment through exposing them to the sciences and other typically-male dominated careers.  88% of Girl Scouts say they were introduced to different career options through Scouting, and 80% of executive women were once Girl Scouts. This says a lot for this organization dedicated to building the courage, confidence, and character of  3.3 million young women nationwide,
 

The last PSA is nearly 2 minutes in length. For this one, I invited a local troop with girls between the ages of 9 and 15 to come and speak on their favorite aspects of Girl Scouts as well as the memorable and life-changing experiences it provided them with.  Coupled with a few clips of various GSHH offered programs, it has a very personal effect and an incredibly inspirational message.
F